My Projects
Having worn many hats over the years, my background combines projects I have worked on across my professional and academic capacities. It ranges from designing a brand toolkit to researching a women-led small business and working closely on developing a campaign on children's sustainable clothing.
Project 01 : Go Green Locally
Course Reviewer and Content Strategy
My primary role was to review and refine course content to enhance clarity, coherence, and overall visual appeal. I provided strategic edits to ensure the material was engaging, easy to understand, and aligned with the target audience. I also recommended SEO-driven strategies to improve visibility and broaden audience reach. In addition, I developed high-quality content and visual assets to elevate the effectiveness and presentation of System.io’s educational courses.
Project 02 : Time-In-Moms
Facebook Community Lead
I manage Facebook community groups and outreach by strategically identifying and engaging with relevant local and interest-based groups that align with our mission. I create and share tailored, value-driven posts that spark conversation. I actively monitor and respond to comments, foster discussions, and build relationships to strengthen community trust and visibility.
Project 03: Fur & Floss
Digital Strategy, Social Media and Content Creation
At Fur & Floss, I lead content ideation and planning to strengthen the brand’s digital presence. I brainstorm creative, audience-focused content ideas and manage the content calendar to ensure consistency and strategic alignment with campaigns and goals. I also develop engaging posts designed to increase visibility, attract new followers, and build a strong, loyal online community.
Project 04 : Talking out of Turn (TOOT)
Brand Research and Strategy
This academic project involved researching the brand, conducting a SWOT analysis, and crafting copy and creatives aligned with the brand’s mission, business objectives, and established voice and tone. The project also included in-depth funnel analysis and the development of an overarching strategy for the brand’s social media channels.
Project 05 : Tropical Smoothie Cafe
Social Media Strategist and Admininstrative assistance
I designed catering order forms and primarily focused on building brand awareness across social media channels. My responsibilities included managing communications for ongoing promotions and designing flyers and social media creatives that aligned with the brand’s voice and business objectives.
