My Background
Experience
2026-Present
Communications Volunteer
Open Library, Internet Archive
USA
As a Communications Volunteer, I brainstormed ideas and researched content topics for posting on Open Library's social platforms, including BlueSky and LinkedIn.
2023-2025
Social Media Manager
See Sow Kids
India, USA
At See Sow Kids, I led organic social media strategy across Facebook, Instagram, Pinterest, YouTube, and LinkedIn, driving brand awareness and engaging a 4–5K audience. I created blog content that increased website traffic by 3% and expanded social reach, while leveraging tools such as BuzzSumo, Keyhole, and Google Trends to identify relevant trends and keywords. I also managed email marketing campaigns through Mailchimp and Shopify, boosting click-through rates by 10% and tracking KPIs across all social channels.
2018-2023
Early years educator
Toddler's Den
India
I have been instrumental in developing and executing individualized lesson plans for 24 children, resulting in measurable improvements in social and cognitive skills. By implementing a readers–writers workshop, I contributed to a 20% increase in language and literacy assessment scores. I also conducted comprehensive child assessments using the Toddle App, enabling effective tracking of individual student performance and supporting data-driven instruction.
Education
2024-2025
Masters of Digital Audience Strategy
Walter Cronkite School of Journalism and Mass Communication at ASU
Arizona
My educational journey provided me with a strong foundation in digital storytelling and auidence growth. I honed my skills in principles of visual design, SEO and data analytics, graduating with a comprehensive understanding of the customer lifecycle and its practical applications.
2016-2018
Masters of Data Analytics
St. Xavier's College
India
During my formative years, I immersed myself in transforming raw data into actionable insights through statistical analysis, data visualization, and predictive modeling, equipping me with the skills to support data-driven decision-making across industries. This early exposure to analytics and audiences disciplines laid the groundwork for my future endeavors in the digital media industry.
2013-2016
Bachelors of Economics
St. Xavier's College
India
I completed my BA in Economics at St. Xavier’s College, Ahmedabad, where I gained a solid foundation in microeconomics, macroeconomics, and quantitative analysis. The program strengthened my analytical and problem‑solving skills while deepening my understanding of economic systems and policy.
Professional Skillset
Creative Strategy
Brand Development
Visual Storytelling
Digital Marketing
Certifications
Hubspot: Inbound Marketing, Social Media Marketing
Google: Analytics, Ads Search, AI Powered Shopping Ads, E-Commerce and Digital Marketing